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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Exclusive: Bertone BAT 11 unveiled

For the first time in over 50 years, Bertone sadly did not have a stand at this year's Geneva Show, largely due to the severe financial difficulties facing the company. However, that didn't stop them making a surprise debut at the first AutoDesignNight last night in Geneva with the amazing BAT 11 concept, commissioned by American enthusiast Gary Kaberle who owned the original 1955 BAT 9 car. The car was exclusively unveiled before an audience of 400 of the world's top designers at an evening reception at La Sip nightclub in the heart of the city.

Black boxes in cars likely to become standard

Most people are aware of event data recorders, commonly called “black boxes,” in airplanes. Many people don't realize a variety of passenger cars also have these devices -- and they may be mandatory for 2015 model year cars. There are black boxes in about 96 percent of cars for the 2013 model year, according to the