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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Frankfurt Motor Show news review: making sense of the 2013 IAA show

Newspress Frequently the car that attracts people’s attention at motor shows is an exotic-looking beast that everyone ‑ creators included ‑ know will never see the grind of a production line. Unusually, at the 2013 Frankfurt Motor Show press day, the car on everyone’s lips was a model that many journalists have already driven, and for which dealers are already taking orders: the BMW i3. With its skinny tyres and boxy, upright stance, the all-electric model isn’t as easy on the eye as the usual headline-grabbers.

Peugeot 308 facelift (2011) first official pictures

It's facelift time for the Peugeot 308. The 2011 mid-life fillip  brings a modest refresh, with tweaked engines, the promise of emissions as low as 98g/km of CO2 and a raft of minor styling and spec enhancements. Although this is a minor facelift, the 308 is easily spotted by its new-era Peugeot look.