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Ferraris on film

By Tim Pollard Motor Industry 19 February 2007 01:24 Ferraris on the silver screen Ferrari has issued previously unseen photos of its cars alongside Hollywood stars for a new exhibition celebrating the marque's role on the silver screen. There is new footage of Ferraris on set and with big-name actors, as part of the company's 60th anniversary celebrations. The exhibition at the Galleria museum in Maranello runs until 30 June.

The Pontiac Firebird hits the streets: Autoweek archives

In 1967, General Motors launched its answer to the Ford Mustang--the Chevrolet Camaro. Based on that same unibody chassis, Pontiac rolled out its entrant, the Firebird. In this issue of Autoweek from February 1967, we have the pictures and engine specs on the "new" Pontiac.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.