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CES: Mercedes-Benz boss talks technology

Mercedes-Benz boss Dieter Zetsche characteristically seemed to enjoy his status as a car guy amid the computer nerds at the 2012 Consumer Electronics Show. “I just came from Detroit yesterday, where some people consider consumer electronics to be a mere accessory to the car, and now I am here at CES where some people think the car is a mere accessory to the consumer electronics,” he said in a keynote speech on Tuesday at the event. Zetsche introduced mbrace2, the second generation of the Mercedes-Benz mbrace (pronounced “embrace”) system.

Ford Fiesta Sport Special Edition launches

Ford Fiesta Sport Limited Edition Another day, another Fiesta limited edition, this time the Ford Fiesta Sport Special Edition. Must have taken forever to come up with that name. This is the follow on from the Fiesta 1600S – which other parts of Europe got as the Sport+ – but this time the name’s the same whether you’re in the UK, Germany, France, Italy, Spain, Belgium, Netherlands or Switzerland.

Cobra Tag keeps track of your stuff

Your smartphone can locate the nearest sushi restaurant. It can stream live television. It can facilitate a Scrabble game with your friend who lives in a different state.