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New Mercedes S Class to use Maybach badge on top models?
Wed, 23 Oct 2013Will the top-end Mercedes S-Class models get the Maybach badge? (S63 AMG pictured) Having tried to bring the Maybach badge back from the history books and build a car to compete with Rolls Royce, Mercedes finally admitted it hadn’t worked last year and called time on their Maybach adventure. But having spent untold millions on reviving the Maybach name – and giving it public awareness – it seems Mercedes may not be prepared to shelve the Maybach name completely as there seem to be plans afoot to badge the extra long Mercede S Class with the Maybach badge.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
One Lap of the Web: Hit the salt at Bonneville, dream car junkyard sold and the BMW 507
Mon, 19 Aug 2013-- Known as the junkyard where GM dream cars went to die, Warhoops salvage yard has been sold. The yard, located not too far from GM's Warren, Mich. Tech Center, shot to stardom when four forgotten concepts -- the 1955 Cadillac LaSalle II roadster and sedan, the 1955 Chevrolet Biscayne, and the 1956 Cadillac Eldorado Brougham Town Car -- were rescued in 1988 by collector Joe Bortz in 1988.