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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Jay Leno does Top Gear w/video

Jay Leno – petrol-head extraordinaire – is this weeks’ Top Gear Star in a Reasonably Priced Car Jay Leno, probably best known for his US chat show (retrd.) – and his hosting of the launch of the new Jaguar XJ – is the personification of the wealthy, true petrol-head. For the first time Jeremy will have a guest who probably knows more about more cars than he does. Jay certainly owns more cars than most of us could manage in a lifetime.

Yeti leads Skoda growth spurt

By Tim Pollard Motor Industry 19 September 2008 14:47 Skoda is secretly planning to double its range of cars in three years. Today the Czech manufacturer has a four-strong range: Fabia supermini, Octavia family car, Superb saloon and roomy Roomster. But by 2011 it’ll have a tiny Smart-like city car, a new small four-door, the Yeti junior off-roader and a seven-seater MPV.