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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Diesel drivers 'pollution penalty'

DRIVERS OF DIESEL CARS could have to pay more in road tax or face additional levies to travel into city centres in an effort to tackle pollution, it is reported. Major cities around the UK are considering bringing in low emission zones to force out older diesel vehicles that are responsible for higher levels of fumes, The Times said. Almost all diesel vehicles driven into central London will trigger a £10 charge under plans being considered by mayor Boris Johnson, who will also reportedly lobby the Government to increase road tax on diesel cars to encourage motorists to move to cleaner vehicles.

Volkswagen mulls new Phaeton for the US market

Volkswagen is giving some serious thought to bringing back the Phaeton sedan to the U.S., Automotive News reports. We haven't seen the Phaeton since 2006, when it was withdrawn from the North American market after lackluster sales. Built at the same factory as the much more expensive Bentley Continental GT and sharing much of the underlying mechanicals, the Volkswagen Phaeton managed to be a slower seller in the U.S.