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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Seat Ibiza SportCoupe sneak preview

By Phil McNamara Motor Industry 06 June 2008 14:56 Seat will launch its sexy Ibiza SportCoupe at the July 2008 London motor show, but CAR was granted a sneak preview yesterday. Unlike many three-door variants, the SportCoupe is no 5-minus-2-door, jokes Luc Donckerwolke. Seat’s head of design was the driving force behind the differentiated models.

Mercedes B-class (2012) first official pictures

This is the new 2012 Mercedes B-class, the first in a new family of small Mercs. It presages the new A-class – due later in 2012 – and a suite of new compact models, including a coupe and an off-roader. So take note of the new B-class.