New Omp Wrc Xl Racing Seat on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Aspid Cars teases sports car to join open-wheeler

Spanish automaker Aspid Cars informed us last Tuesday that it will be unveiling a sports car to complement its open-wheel track car. The company didn't tell us much aside from saying that the car will be bigger than its first car, that it will be extremely lightweight and that it will offer multiple powertrain options, including a V8 and a KERS-like hybrid system. The company also made sure to note that its name is no longer IFR Aspid.

This is the future of in-car electronics

The annual Consumer Electronics Show kicks off tomorrow in Las Vegas, in the same massive convention center that held the SEMA show only a few months ago. Almost as many carmakers will come to CES as made the trek to SEMA, with seven major carmakers expected to have show stands and two big suppliers – Visteon and Delphi – showing their latest techno-stuff, too. Here, in alphabetical order so as not to offend anyone, is a preview of what we expect to find in Las Vegas this week.