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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Microsoft Windows in the Car to rival Apple CarPlay

Microsoft Microsoft has announced a concept version of the Windows operating system aimed at in-car entertainment for the connected car. Although details are limited at this stage, 'Windows in the Car' is set to challenge the already confirmed Apple CarPlay and Google’s Open Automotive Alliance, which is also aiming to bring the Android OS into vehicles. Windows in the Car: features, apps, technology As with the rival options, Microsoft’s in-car OS would be based on its existing Windows Phone software, adapted to suit the different demands of the driving environment.

Volvo creates Inflatable Child Seat

Volvo is a brand famously associated with safety, so let’s hope its latest effort doesn’t turn out to be a load of hot air: the Swedish brand has come up with a concept for an inflatable children’s car seat. Called the Volvo Inflatable Child Seat Concept, this does exactly what it says on the tin – it’s a child seat that instead of being made of rigid material can be deflated and folded away for easy carriage when not required. On Bing: see pictures of the Volvo Inflatable Child Seat Concept Find out how much a used Volvo costs on Auto Trader Noting that “children’s car seats are historically bulky, hard to move and tedious to mount,” Volvo says its new rear-facing inflatable alternative weighs just 5kg – half the weight of an equivalent conventional model.