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Alfa Romeo 4C Launch Editions arrive with first owners (video)

Alfa Romeo 4C Launch Editions arrive with first owners The Alfa 4C seems like its taken a very long time to arrive, but the first 4Cs are now in the hands of their owners with Alfa making a bit of a show of the first deliveries of the Alfa 4C launch edition. To garner a bit of PR from the handing over of the first five 4Cs, Alfa Romeo had a bit of a hand over ceremony at the Balocco Test Centre in Vercelli, Italy. The lucky recipients of the first 4Cs (none from the UK) were Pierluigi De Silvestro from Switzerland, Philippe Walch from France, Carlos Diniz from Germany, Aldo Mariani from the Netherlands and Stefano Zanotti from Italy.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

McLaren to bring F1 GTR, LM and Longtail to Goodwood

McLaren is taking the 24 Hours of Le Mans off this year -- actually, it has taken the last 14 years off -- and is instead concentrating on a British tradition: the Goodwood Festival of Speed. The company confirmed it would bring the 1995 Le Mans-winning McLaren F1 GTR to take on the hill this year. It will be joined by the one-off prototype McLaren F1 LM, as well as the Gulf-liveried McLaren F1 GTR Longtail, which claimed second place in 1997.