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Lada launches new design competition

Lada and Russian social network community VKontakte have announced a competition calling for amateur designers to express their visions for future Lada models. Designs can be submitted as hand-drawn sketches or created using computer programs, and there's no limit on style, class or models. The only condition is the design has to have the brand's logo on the grille.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

The New Jaguar XE final video tease (probably)

The New Jaguar XE final video tease (probably) Jaguar has been working hard to build excitement for the new XE – effectively a replacement for the old X-Type to take on the might of Audi, Mercedes and BMW in the compact saloon sector – and we’ve had no end of teases in the last few months. But now, with the debut of the Jaguar XE in a marketing extravaganza in London on Monday (8 September) Jaguar has released what we expect will be the final tease for the new XE. What we get is a 15 second overview of Jaguar’s current cars, interspersed with snippets of views of the new XE and a sound track that seems to include the exhaust note of the new XE too.