New Passengers Power Side View Mirror Glass Housing Assembly 08-09 Ford Taurus on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

CAR interviews Renault’s electric car chief Thierry Koskas (2011)

CAR recently had dinner with the head of Renault’s electric car programme, Thierry Koskas. We grilled him on the finer points of Renault’s ambitious EV plans, asked him how on earth Renault will make money on it and probed him for the truth on the espionage scandal. Read on for our interview with Renault’s EV boss.

Lamborghini ‘Super Sports Car’ teased for Frankfurt

Lamborghini 'Super Sports Car' tease for Frankfurt 2011 (click photo for full image) Lamborghini has a long-standing promise to bring something new to every major motor show, and with Frankfurt only weeks away they are starting to tease a ‘Lamborghini Super Sports Car‘. So far all we’ve got is the image above (click it to see the whole thing) which just says “Discover a new Lamborghini super sports car at the next Frankfurt Motorshow.” So what is this new Lamborghini super sports car? Well, we doubt it will be a Lamborghini SUV Concept as we doubt even Lamborghini would consider such a vehicle a super sports car.