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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Ford Mustang Shelby GT500 certified at 662 hp?

When the Ferrari Enzo burst out of the Italian sunrise 10 years ago, its Tipo F140 12-cylinder boasted a spleen-rending 651 hp. Oh, the difference a decade makes. This year, you can pop down to your local Ford dealership, lay down cash roughly equivalent to what would buy you an execrable Lincoln MKS and roll out in a machine with 662 ponies bucking under the hood.

UK Car Scrappage scheme gets green light?

Mandy said NO to scrappage, but it looks like Alistair Darling will introduce a scheme in the next budget [ad#ad-1] After much to-ing and fro-ing, it has been claimed by most of the UK national press over the weekend that a UK version of the Car Scrappage Scheme will be introduced in the budget by Alistair Darling. The scheme aims to offer new car buyers a guaranteed trade-in against a new, cleaner car of £2,000. But it is being suggested that the Government will insist that car manufacturers chip in half this money, with the tax payer paying the other half.