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£2,500 price cut for Subaru BRZ

Subaru has cut the retail price of its sporty BRZ coupe by nearly 10% to £23,995 on-the-road for the SE Lux model. The reduction from the previous £26,495 list price (effective from 1 May 2014) marks a £2,500 saving for customers. The price drop is in part related to the introduction of the firm’s performance flagship model, the WRX STI, which hits UK shores in May 2014.

Skoda Octavia wins 'everyday car' accolade

THE SKODA Octavia vRS has been awarded the ‘Best Everyday Car of the Year’ gong by a leading men’s lifestyle magazine. Judges on FHM’s panel were impressed by the hot Octavia’s interior space, family-friendly practicality, impressive performance and striking style. Its price also struck a chord, with an entry figure of £22,990 0n the road putting it well below less spacious alternatives.

Ford moves upmarket with new Mustang, Edge and Vignale sub-brands

Ford Britain's biggest carmaker is fighting back against increased competition from budget brands from below and executive makes from above with an aggressive expansion, which will see it launch three new models by the end of 2015. Ford is about to introduce models popular in the US over here to stretch its product line-up above the £30,000 threshold. At last week's Geneva Motor Show, the company showed the new Mustang sports car as well as the new Edge crossover (above).