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CES opens with fewer big wheels, including carmakers

There are some grumblings that the annual CES is becoming less relevant in this era of 24-hour news and instant globalization of information on the internet. And you can make a good argument that the relevance of the world's largest consumer electronics show is at least evolving, for carmakers as well as for other industry giants. It has always been an industry only show, with no public -- the “consumers” in "consumer electronics" -- allowed.

Hyundai plays chauffeur to Inspirational Women

Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes. We all know by now that Hyundai UK PR has a penchant for ‘Girl Power’, which explains why we’ve had Hyundai out playing with the Storm Model Agency and getting cosy with Harrods. Now, in the next instalment in their  ’Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.

Toyota Aqua

Lining up alongside Toyota's trio of concepts in Tokyo will be the Aqua, or Prius C as it will be known in some markets. The B-segment Aqua forms the smallest member of the Prius family and shares a little its relations' DNA. Its silhouette apes that of the larger Prius as far as its B-pillar, with a smooth transition from hood to screen, but continues to a more conventional, high tailgate to optimize cabin space.