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Carlos Ghosn's automaker mantra: Go big or you'll go away

Size matters in auto company survival, Renault and Nissan CEO Carlos Ghosn told an audience in Detroit on Tuesday. To cope with the escalating costs and scope of a global industry, successful automakers must complete a trifecta--be able to compete in every technology, every market and every segment, Ghosn said during a luncheon speech at the Detroit Economic Club “No 3 million-unit carmaker can make it,” Ghosn said, explaining why his Renault-Nissan alliance forged an alliance with Germany's Daimler AG. Competency in one or two of the three skills is not enough, and only very large companies can afford all three, he said.

Audi e-Tron Spyder – The CES Star

Audi e-Tron Spyder at the CES Audi keep on dragging versions of their e-Tron out at any given opportunity, usually focusing on a different take on some form or other of electric and/or hybrid propulsion. Our favourite so far has been the Audi A1 e-Tron, which may seem odd to those of you who know of our penchant for the fast and exotic. But hybrid cars are best suited to urban environments – even more so electric cars – and the Audi A1 e-Tron’s combination of electric motors and a range-extending Wankel engine really floated our urban boat.

Honda EV Concept and Plug-in Hybrid Platform at Geneva

Honda EV Concept - the 2012 Honda Fit EV Honda are of the opinion that electric cars and hybrids are at best a short or medium option to move away from our dependence on oil. As are we. A dependence we would – despite may commentators accusing us otherwise – love to see banished to the annals.