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Wet T-Shirt Video – but not quite what you’d expect
Tue, 26 Jun 2012On the face of it this wet T-Shirt video from a paint sealant company is a blunt way of getting a sales message across. But it has a twist. We get sent lots of videos from companies with car-related products to flog who hope we’ll run their masterpiece and get a bit of a buzz going to boost sales.
Behind The Scenes: Hot Wheels Design Studio [w/Video]
Fri, 11 Oct 2013Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for. He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get. The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry. We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.
Interior Motives Design Awards 2013 deadline this Friday
Wed, 10 Apr 2013The deadline for entries to the Interior Motives Design Awards is Friday 12th April. You have just three more days to have your work evaluated by some of the most influential figures in the automotive design industry, including Volkswagen's Romulus Rost and Wolfgang-Müller-Pietralla, and Amko Leenarts and David Woodhouse of Ford. Should your project reach the final round of judging, it will be displayed at a glamorous awards ceremony in Frankfurt on 9th September, the eve of the first Frankfurt Motor Show press day.