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James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Saab 9-3 restarts production in Trollh
Thu, 19 Sep 2013Would you look at that? They started building Saabs again. A bright future, perhaps, for the Sick Carmaker Of Europe, who after its excision from General Motors and dalliances with the Swedish government and the Dutch, was snapped up by an Asian conglomerate billing itself as National Electric Vehicle Sweden (NEVS).
News watch Jan 2010: today’s auto industry news
Fri, 29 Jan 2010Wednesday 20 January 2010• Rolls-Royce has appointed Torsten Mueller as chief exec from the end of March 2010. He is currently BMW's global product management boss and will replace Tom Purves who will retire after 25 years with the BMW Group (Rolls-Royce)• Japan has bowed to pressure and extended its scrappage scheme to include American brand vehicles. Many had been barred from the scheme because they had different fuel economy standards (Automotive News, subscription required)• New GM Europe CEO Nick Reilly has vowed that Opel and Vauxhall will become a global company.