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Interior Motives Design Conference 2005

Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.

Driven: Nissan Juke

Nowhere is the fragmentation of established market segments more evident than when thumbing through Nissan's current brochures. The new Nissan Juke, the smallest and most extreme member of Nissan's crossover range, is pitched as an 'urban proof' alternative to more conventional superminis. We took it to the streets to see how Nissan's scattershot small car strategy – which sees a range of four models occupying a similar space physically and fiscally – plays out.

Bloodhound SSC – 1000mph World Record plan

The Bloodhound SSC – aims to hit 1,000mph   The current world record stands at a relatively measly 763mph (measly certainly in comparison to the target set by the Bloodhound SSC Team) and the technical obstacles the Bloodhound team has had to overcome to get their record attempt on target have been substantial. The Bloodhound design has gone through ten evolutions in the last year and has now settled on a plan that has overcome initial obstacles. The first evolution of the Bloodhound saw the 200kg rocket sat above the EJ200 Eurofighter Typhoon jet engine, but that didn’t develop sufficient thrust.