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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Jaguar XJ Range gets end of life re-vamp

They’re all trying really hard – car makers, that is. Jaguar has announced that it’s range-topping XJ is getting a bit of a lift. Additional spec at no additional cost is added, which is usually what happens when a model is past its prime.

Consumer Electronics Show: News and Notes

Here are some more things we saw at the Consumer Electronics Show in Las Vegas. -- While it came onto the market at the top end, HD Radio is now trickling down to even entry-level cars. To emphasize that, parked in the HD Radio booth at CES was a Jetta, a 2012 Focus and a Forester, all relatively affordable rides that can come with the improved radio reception of HD.