Jaguar XKR-S Convertible (2011) first pictures

Jaguar has announced the smallest surprise of the year - a convertible version of the rabid XKR-S. We all knew it was coming, but it shouldn't take the sheen off the fastest and most powerful Jaguar open-top road car ever. It's essentially the cabrio bodyshell mated to the XKR-S mechanical spec.

Audi A6 (2011) first official pictures

Essentially an A7 fastback in its work clothes, the new Audi A6 saloon is lighter, greener and more tech-heavy than ever.  The mini-A8 styling is more evolutionary than revolutionary, but underneath the skin are some key key changes, including the addition of a hybrid drivetrain. Initially the A6 comes with a choice of five engines: a pair of petrols and three TDI units. And because all new A6 engines are linked to efficiency-enhancing systems like start-stop and energy recovery the average consumption across the range has been dropped by 19%.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.