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Panda Antarctica starts epic trip to Sochi Games

THE WINTER-THEMED limited-edition Fiat Panda 4x4 Antarctica has set out on an epic commute from Turin to its Winter Olympics home in Sochi, Russia. The Panda Antarctica, in association with sponsors Nokia, Nitro Snowboards and Beats by Dr Dre, began its journey last week. It’s a marketing exercise aimed at young people, who might be into fashion or winter sports and who just might buy a Panda.

Lincoln MKC – it’s an upmarket Ford Kuga: 2013 Detroit Auto Show

Ford has revealed the Lincoln MKC Concept at the Detroit Auto Show, a titivated upmarket offering based on the Ford Kuga. Despite strong sales on the other side of the Pond, Ford is struggling in Europe – just like every other mainstream car brand – and they’re probably ruing the day they decided to unravel their Premier Auto Group, selling off Aston Martin, Volvo and – their biggest mistake – Jaguar Land Rover. Which means that if Ford want to get back in to the – potentially very profitable – realm of premium cars again they’re stuck with doing it with one of their ‘brands’.

College Exhibition: Monash University Degree Show 2009

Graduating students from the Industrial Design undergraduate program at Monash University in Melbourne, Australia recently presented their annual degree show. One third of the group developed transport related projects encompassing a broad range of topics including energy efficient personal mobility, sustainable materials and manufacturing, scientific data collection and emergency services. Overall, the students' work reflected a strong emphasis on user interaction, systems innovation and production integrity.