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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

College Exhibition: RCA/GM - Fast Forward 2049

First year students at the Royal College of Art recently held an exhibition at the London Transport Museum commemorating the 40th anniversary of the school's vehicle design course. Sponsored by GM's Opel/Vauxhall division, 19 students responded to a brief that called for them to ‘Fast Forward into the Future'. Divided into three groups - Inside Out, Urban Flow and Automark - the students devised their own notions of vehicles for the year 2049, and in some cases entirely reinvented Opel brand values and aesthetics.

5 by Peugeot concept

French automaker Peugeot is poised to showcase yet another concept car at the Geneva motor show next month. Called the '5 by Peugeot' this second show car will be displayed alongside the SR1 concept previously announced. Both are expected to showcase the company's zeal for creating design led products.