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Hydrogen Car Highway for London

London to develop a Hydrogen Highway The plan is fairly small scale, but it’s a start. As part of the scheme Boris is assembling a small fleet of 150 cars, 20 black cabs and 5 buses all running on Hydrogen. In typical Boris style he said he wants Britain to become a ‘World leader in Fuel Cell Technology’ with the aim of having one in three cars in the UK running on hydrogen fuel cells in twenty years.

Car Scrappage Scheme – Darling wastes the chance – Just like that!

Darling wastes an opportunity with a half-hearted car scrappage scheme [ad#ad-1] The Car Scrappage Scheme had problems as a concept. But it was a way to help shift more cars (but without a change in underwriting policy it’s debatable how many would sell). And at £2,000 a go it was a reasonable incentive to buy.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.