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Formula 1 2012: The Cars [w/video]
Tue, 07 Feb 2012Nine of the 12 Formula 1 teams have released images and details of their cars for the 2012 World Championship as the first day of pre-season testing draws to a close at the Jerez circuit in Spain. Motor sport may fall slightly outside of Car Design News' usual remit, but the big story this year is the new 'stepped nose', which all teams bar McLaren have introduced to comply with new safety regulations, much to the chagrin of aestheticists. And with designers such as Daniel Simon (he produced the livery for HRT last season) and Peter Stevens (most notable for the Brabham cars of the 1980s) involved with the sport over the years, it's always interesting to check out the season's new machines.
Chrysler sounds rally cry with Super Bowl ad: Video
Mon, 06 Feb 2012Chrysler was a holdout last week. While every other automaker was rolling out its Super Bowl ads days before the big game, Chrysler waited until Sunday's halftime. The ad featured actor Clint Eastwood in a spot appropriately titled "Halftime." Amid gritty images of Detroit, Eastwood talked about America's can-do spirit and the ability to rally back from adversity--just as Detroit has.
GM launches Corvette ads on television
Wed, 14 Jul 2010WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.