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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Mazda Celebrates MX-5’s Quarter Century In Style

AS part of the MX-5’s 25th birthday celebrations, Mazda has released a limited edition version of its iconic roadster. The MX-5 Roadster Coupe 2.0-litre 25th Anniversary Limited Edition hits the showrooms in August and, to ensure its limited run status, just 1,000 individually numbered examples will be built. Crucially, in a testament to Britain's enduring love affair with open-topped motoring 750 units will be made available to UK customers, with number one being unveiled at this year’s Goodwood Festival of Speed on 26-29th June.

Auctioned Chevy Trax provides Man Utd charity boost

A CHEVROLET Trax that had been autographed by the 2012/13 Premier League-winning Manchester United team has helped raise more than £17,500 for charity. The car, bearing signatures from players including Wayne Rooney, Ryan Giggs and Rio Ferdinand, sold via an eBay auction for £14,301 as part of a wider auction of Manchester United memorabilia donated by Chevrolet. The money will go to the Manchester United Foundation to support its Ability Counts football programme, which offers disabled people the opportunity to play or coach with Manchester United and has more than 150 players aged from eight to 40 years old.