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Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
Check out British classic cars from The Queen's English
Mon, 28 Apr 2014Some years, they get real English weather at The Queen's English car show, a gathering of the Empire's best (and few still running) British cars. Even though it's held in Van Nuys, in sunny Southern California, it has been rained out three of the last six or so years, with only a handful of hearty Land Rovers showing up and peeping out of their SUVs beneath bumbershoots. But this year was all glorious sunshine, the likes of which might never have been seen back in Jolly Old.
CAR tech: who's to blame for your car's terrible fuel economy?
Mon, 12 Aug 2013In early 2013 Audi lost a case brought by the Advertising Standard Agency (ASA) because of ‘misleading’ fuel economy figures used in an advert, after a customer complained they couldn’t get anywhere near the 68mpg quoted. The court case once more exposes the yawning gap between officially sanctioned mpg figures and those experienced by owners. A recent study by the Independent Council on Clean Transportation (ICCT) looked at cars sold in the UK and Europe, and discovered the difference between official mpg figures and real-world driving had grown from 8% in 2001 to a barely believable 21% in 2011.