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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

New Porsche Supercar at Detroit Motor Show – Video Tease

Porsche Detroit Supercar Tease The Detroit Motor Show kicks off today for press – well, today Detroit time, which is a few hours yet – and car makers have been getting their product ready to show. And lots of that product is being sneaked in to keep prying eyes away before the official reveal happens later today or later this week. But Porsche has filmed their promised ‘Something Spectacular’ as it arrives in Detroit to be readied for the eyes of the world to fall upon it.

Sunroof smash woman narrowly escapes injury

A WOMAN narrowly escaped serious injury last week when an unidentified object was dropped from a motorway bridge onto her car, police said. The woman, from Norfolk, was driving northwards on the M11 at around 5.15pm on Tuesday when the item was thrown from the bridge over the motorway at junction seven (Harlow). The sunroof of the black Volkswagen Golf was smashed but the woman was miraculously uninjured.