New Ritchie Hf-743w Helmsman Compass (white) on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

New Aston Martin Vanquish Configurator now live

The online configurator for the new (2013) Aston Martin Vanquish has now gone live on Aston Martin’s web site. The reveal of the new Aston Martin Vanquish has only just happened, but in 2012 that’s not good enough for a supercar – you need to have a configurator to play with. So if you’ve got a spare half an hour at work today (or even if you haven’t) you can go to Aston Martin’s website and play with the configurator for the new Vanquish to your heart’s content.

Lancia postpones UK launch

By James Foxall Motor Industry 11 April 2008 16:02 Lancia has postponed its return to the UK by nearly a year. The company had planned a glitzy British launch at the end of summer 2008, spearheaded by the all-new Audi A3 rivalling Delta (pictured) that was unveiled at March’s Geneva motor show.The comeback has now been rescheduled for summer 2009. Sources cited two major reasons for the delay.