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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Audi A3 Cabriolet signs off with A3 Cabriolet Sport and S line Final Edition Models

Audi signals the end of the current A3 Cabriolet with two run-out models – the A3 Cabriolet Sport and S line Final Edition. Price from 23,775. The end of the current Audi A3 Cabriolet is fast approaching, but not before Audi wring out extra sales this spring (yes, spring really isn’t that far off) with the launch of a pair of final edition A3 Cabriolets.

Kia Soul concepts

By Tim Pollard First Official Pictures 19 February 2008 15:46 Kia will show a glimpse of its new Soul soft-roader at the Geneva Motor Show on 4 March 2008, previewed in this teaser shot. The Soul is a departure for Kia in the same mould as the Fiat Sedici/Suzuki SX4 soft-roaders. Naturally, Kia says it ‘doesn’t fit into the usual motor industry brackets’, but we’d say they’re deluding themselves.