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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Cobra Tag keeps track of your stuff

Your smartphone can locate the nearest sushi restaurant. It can stream live television. It can facilitate a Scrabble game with your friend who lives in a different state.

Toyota Yaris Hybrid-R concept stars at the 2013 Frankfurt Motor Show

Frankfurt 2013 is all about efficiency for Toyota, celebrating 16 years and more than 5.5 million worldwide sales of its hybrid vehicles. So the Japanese firm has gone crazy to applaud its own technical innovation over the years, dropping a 414hp hybrid powertrain into its Yaris supermini this, is the Toyota Yaris Hybrid-R concept. Please click on the image above to read more on the Toyota Yaris Hybrid-R concept