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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Mercedes SLK250 CDI (2011) the diesel roadster revealed

Mercedes has revealed the latest addition to its little roadster line-up – the SLK250 CDI. It’s the first time the Mercedes SLK has been offered with diesel power; the new oil-burning convertible will be officially unveiled at the 2011 Frankfurt motor show in September. What makes the Mercedes SLK250 CDI special?