New Sea Sense Kill Switch W/ Lanyard Fits Johnson Evinrude Mercury Honda Suzuki on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Frankfurt 2011: 2012 Subaru XV gets unveiled

2012 Subaru XV arrives on the Frankfurt stage We did moan – which we have been known to, from time to time – about the tease for the launch of the 2012 Subaru XV at Frankfurt. We moaned because we couldn’t see the point. We couldn’t see the point in Subaru teasing the XV with art photos, particularly when those photos showed a production XV which looked exactly like the concept XV.

Toyota FT-86 Concept, the Frankfurt teaser video

Toyota will show an updated FT-86 concept car at the 2011 Frankfurt motor show starting next week. It's issued this teaser video showing a few snatchshots of the new rear-wheel drive sports car. Don't hold your horses, though.