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Volkswagen, Dogs & Star Wars – a Super Bowl Ad

VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.

Mini catches a wave with Airstream trailer concept

Car companies are known for claiming their designs are inspired by racing or aviation themes. Mini is going in a different direction: the beach. The diminutive small-car maker has released more details on a design study that mates a modified Mini Cooper S Clubman with a 22-foot long Airstream trailer under a watersports premise.

2013 Australian Motor Show axed

This year’s Australian Motor Show in Melbourne has been cancelled by its organizers three months before its planned opening. Falling attendance figures played a big part in taking the decision, as did what is seen as a lack of manufacturer support. The Australian International Motor Show Joint Venture's event director Russ Tyrie said the decision was taken "based on a consensus view of the automotive industry to focus limited marketing budgets in 2013 on firm-specific activities, rather than an industry-based motor show." The Volkswagen Group's decision not to attend may well have acted as the final nail in the coffin along with Hyundai's hesitancy despite initial support.