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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Walter de'Silva awarded medal for special services to Bavaria

Walter de'Silva has been awarded a medal for special services to the Free State of Bavaria. Volkswagen's head of group design was told in a letter from the Bavarian state minister of Federal and European Affairs Emilia Müller that he had "changed the form language and design culture of Germany as a vehicle designer," going on to praise his "outstanding achievement with the world-class company Audi". De'Silva says, "I am very pleased about this honor.

Bernie Ecclestone wants Saab – Spyker make new bid

Bernie Ecclestone is behind the Genii bid for Saab I think if we tried really hard we could be doing at least one story a day on the saga that is the sale of Saab by GM. There’s no point re-hashing the history – if you read here regularly you’ll have had your fill of the story that’s more like a Soap Opera than a business deal, but if you want all the back stories just look under Saab. But now – at the 11th hour – we have two new bits to add to the story.