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Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Ford Shelby GR-1 concept shown at Pebble Beach Concours d'Elegance

 Ford is taking the occasion of the Pebble Beach Concours d'Elegance to unveil the Ford Shelby GR-1 concept, calling the new sports car a salute to 'performance art'. The GR-1 is a uniquely emotional American sports car design that makes a bold statement about Ford's performance future. "The Ford Shelby Cobra concept was a small step in our plans for the Ford GT supercar architecture and our relationship with Carroll Shelby," says J Mays, Ford Motor Company group vice president of Global Design.

Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.