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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Lotus begins bespoke program with Mansory

Lotus is going bespoke with help from Mansory Design, the company said on Monday. Mansory has worked with Lotus on a few special editions before, including the 2011 Evora Concept Bespoke they showed at the 2011 Geneva motor show. Lotus says the car received positive reaction at the show.

New Freelander prices revealed

By Nathan Millward Motor Industry 20 September 2006 01:55 Land Rover's new Freelander is more powerful, refined, spacious – and pricier. The range will kick off at £20,935, and first deliveries are due in November. The new Freelander range is five-door only, and Land Rover is launching with the most potent engine versions: a 158bhp 2.2-litre diesel and a 229bhp 3.2-litre straight six petrol.