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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Honda Accord Tourer (2008): first official pictures
Thu, 24 Jan 2008By Ben Pulman First Official Pictures 24 January 2008 11:05 Honda has released the first pictures and video of the new Accord, but while the photos only offer us a tantalising glimpse, the accompanying short film shows nearly every exterior detail of the new Accord Tourer (nee estate). The Tourer appears to have changed little from the concept that was shown at Frankfurt in 2007. The profile remains the same, and apart from a switch to production lights, wheels, grille, mirrors and door handles the exterior has kept most of the concept’s flavour.
Trademark filing suggests Infiniti plans ‘performance line'
Tue, 25 May 2010Nissan North America Inc. has taken legal steps to create a performance segment for its Infiniti Division product line, similar to its larger luxury rivals Mercedes-Benz and BMW. Nissan has filed for trademark protection for the names “IPL” and “Infiniti Performance Line,” according to documents on file with the U.S.