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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Toyota: Runaway Prius accounts ‘inconsistent' with testing

Toyota is challenging the accounts of a motorist whose Prius sped out of control last week in San Diego, calling his reports of the incident “inconsistent” with the initial findings of the company. Toyota released the results after two days of testing on a 2008 Prius hybrid that sped out of control last week in California, and it maintained that the car's brakes and throttle functioned properly. The now-infamous incident occurred on March 8, when a Prius driven by James Sikes was reported in a 911 call to be speeding uncontrollably.

UK car production slumps, state help sought

By Digby Fullam Motor Industry 21 November 2008 14:30 The full effect of the downturn in the global economy is being felt by the UK motor industry, new figures out today reveal. Car production at British factories fell by 29.5% from October 2007's figure.  That makes it the worst October production figures since 1991 which, if you’ll cast your mind back, was the last recession. The Society of Motor Manufacturers and Traders blamed the slump on 'a rapid reduction in demand for motor vehicles.' It’s not just us Brits that aren’t buying cars, either.