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Fiat launches the Eco-Drive Challenge
Tue, 17 Mar 2009The Fiat Eco-Drive Challenge. Launched in London this week by Jodie Kidd. But as we reported earlier today, Fiat are also getting in to the Eco-Car thing in a big way with their joint venture with BMW, which will see the relaunch of the Isetta and Topolino marques.
Kia Soul Shaker returns & Kia Picanto White arrives
Sat, 26 Jan 2013Kia is reintroducing the Soul Shaker to its Shaker Originals range and launching a range-topping Kia Picanto White. With metal to shift, economic gloom and snow on the ground, car makers turn to new variations on existing models to get bit more footfall – and sales – at their dealers. So Kia is reintroducing the Soul Shaker to its Originals offerings (along with the Soul Quantum and Soul Inferno) to sit at the top of the Soul range with its Vanilla Shake paint job (or, as a no cost option, Quartz Black), 18″ alloys, Houndstooth upholstery with beige trim and a rear-view mirror that comes with a built-in reversing camera.
Honda plans a star-studded Super Bowl
Mon, 30 Jan 2012American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.