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Lexus launches 'Design Matters' campaign
Wed, 24 Apr 2013Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.
BMW reveals its 2012 London Olympics fleet
Thu, 26 Apr 2012BMW 2012 London Olympic Fleet arrives BMW has revealed its fleet of cars for ferrying athletes, VIPs and officials around London for the 2012 Olympics. BMW is an official sponsor for the 2012 London Olympics – just in case you’ve been in a cave for the last couple of years – and are focusing supplying on low emission cars cars to transport the mass of Olympic bods round London this summer. That means there will be no plutocratic 7 Series of ‘let’s get there quick’ M5s on offer and instead the Olympic great and good will have to do with a fleet of cars with a green halo.
Fiat Viaggio teased ahead of Beijing debut
Fri, 13 Apr 2012Fiat Viaggio Tease A new Fiat model – the Fiat Viaggio – is teased ahead of a Beijing Motor Show debut. A Dodge Dart under the skin, it will be built in China. The whole Fiat Chrysler tie-up is yielding all sorts of mongrel variations on a theme, and the Fiat Viaggio – which Fiat are teasing ahead of its Beijing Motor Show debut – is another example of new clothes for new markets.