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Porsche considering full factory F1, Le Mans teams

New Porsche CEO and president Matthias Muller is weighing up a review of Porsche’s motorsport activities – and claimed the sports car brand could re-enter Le Mans with a full factory team, or even F1. Muller was appointed on 1 October 2010 and has lots on his plate: he’s a VW veteran and is charged with integrating Porsche smoothly into the Volkswagen business empire as Wolfsburg ratchets up its ownership of Porsche. That integration includes motorsport, he told CAR at the 2010 Paris motor show.

Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.

Ford to roll out Stop-Start in a big way

Ford are rolling out Stop Start in North America Stop-Start is a relatively simple way for car makers to grab more miles out of every gallon of fuel a car uses by simply turning off the engine when it’s not being used. And it’s a technology that is rapidly spreading from the hybrid sector in to more mainstream cars. And high end stuff too, with Porsche rolling it out on the Cayenne and Panamera.