New Uro Receiver Drier Dryer, Xr854220 on 2040-parts.com

NY Times reporter says he followed Tesla's advice

A New York Times reporter says he was following the advice of Tesla employees when he drove an electric Model S sedan beyond its indicated range in an effort to reach a recharging station. Responding to a blog post by Tesla Motors CEO Elon Musk highly critical of his original article, Times reporter John Broder on Thursday said he did not set out to sabotage the test drive -- refuting one of Musk's most-damning points. Broder also refutes Musk's claim that he drove the car around a parking lot in a deliberate attempt to fully discharge the battery -- Broder says he was looking for the recharge station in a poorly lighted rest stop at night.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Electric cars to be powered by AA-style batteries

A NEW COMPANY is claiming its new design of battery could see future electric cars powered by batteries no bigger than the current AA size. LipraLoof Techologies Ltd, a new start-up, has teamed up with City Car Club to trial the new technology in its fleet of vehicles. The new batteries use a complex mix of metal hydrates to create a quad, or 4A battery, which produces far more power than a standard battery.