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New Audi RS4 Avant (2012 / 2013) caught on video
Thu, 22 Sep 20112012 / 2013 Audi RS4 Avant If you want something that’s very quick but still every day practical; a car non petrolheads will just think is another estate, but those in the know realise is something special, you could do a lot worse than the new Audi RS4 Avant. Audi are out playing at the Nurburgring with the new RS4 Avant, which we expect to arrive in Spring 2012 at the Geneva Motor show. It’s clear from the video that the RS4 Avant gets wider front and rear tracks, the de rigueur set of blistered wheel arches, big brakes, big alloys and the trademark oval tail pipes.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Opel product chief Weber quits to take job with yet-unnamed rival
Thu, 07 Apr 2011Frank Weber, the German-born engineer who helped lead development of the Chevrolet Volt and Opel Ampera hybrids, is leaving General Motors' Opel unit to work for an as-yet unnamed competitor. Weber has been Opel's product chief since November 2009. His departure was reported Thursday by Automotive News Europe and confirmed by company sources.