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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Google boss says Mercedes has ‘Magical Software’

Google's Vic Gundotra praises the Mercedes S-Class The common perception is that everyone at Google drives a Prius or an EV or has no interest in anything as last century as personal transport. Google has a fleet of eco-cars – plug-in Evs and range extenders – for employees’ use and runs a biodiesel shuttle for ‘Googlers’ to get to work. It’s also been busy building recharging points in and around its home in Mountain view.

Cadillac to update CUE system

The Cadillac User Experience (CUE) infotainment system gets a significant update to address complaints and add new features. CUE provides in-car infotainment, navigation and communication. It is managed on an 8-inch touchscreen designed to simulate a smartphone.