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Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.

“Where is the sustainable vehicle design?”

The notion of a 'new paradigm in car design' was a theme running through talks by five panelists at London's Royal College of Art last week, who debated "Seriously now, where is the sustainable vehicle design?" Despite disparate backgrounds, there was broad agreement that a truly sustainable form of personal transportation is unlikely to come from an established automotive firm any time soon. Panelist Rob Holdway of Giraffe Innovation was most vocal in his approach to the subject, saying "Frankly, I think the car is unacceptable - we hear a lot about the sustainable car, but I don't think there is such a thing as a sustainable car". The audience - made up mainly of RCA students - also heard from Nico Sergent of Riversimple about how the company's seven-point business model, and its open source strategy, incentivized the company to build a truly sustainable car and mobility package that the current auto model simply doesn't allow.

Mercedes AMG and Cigarette Racing team up for ultra-performance boat

Two celebrated performance brands--Mercedes AMG and Cigarette Racing--unveiled a custom Cigarette inspired by the SLS AMG (“Better Than the Original?”, AW, Nov. 30, 2009), at the Miami International Boat Show. Though the boat is based on Cigarette's 46' Rider, Cigarette says a clean-sheet approach was used to build the all-new boat.