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Citroen's GQbyCITROËN concept car (2010)

By Tim Pollard First Official Pictures 05 March 2010 09:16 Car manufacturers are increasingly looking for brand extensions outside their usual collaborations, so Citroën's new concept car should come as no surprise. They've teamed up with style bible GQ magazine to create the GQbyCITROËN.Designed to be a gentleman's sports car, GQ editor Dylan Jones worked with DS3 designer Mark Lloyd to create the five-door coupé. The rear pair of doors are suicide-hinged and the concave rear screen is a typical Citroën design flourish.

Honda to offer second-gen Element

Although the Element has been a disappointing seller, Honda plans to offer a second generation of its quirky crossover rather than treat it as an experiment. The company is hitting a key demographic with the Element that it does not reach with the vehicle's platform sibling, the CR-V, said John Mendel, American Honda Motor Co. executive vice president.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.