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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Land Rover Landie teaser

By Tim Pollard Motor Shows 11 September 2007 11:24 Land Rover Landie: the lowdown Land Rover flashed up this tantalising glimpse of the Landie at the Frankfurt Motor Show today, confirming the long-rumoured lower-priced SUV to slot beneath the Freelander. Cynics might accuse the company of distracting show-goers from the fact that there was nothing especially new on its stand. It seems that Land Rover – currently up for sale alongside sister firm Jag with a sale expected this autumn - is repeating its strategy with the Range Stormer concept.

2014 Ford Focus facelift revealed complete with ‘Aston Martin’ grill

2014 Ford Focus facelift (pictured) is heading for Geneva It doesn’t seem five minutes since the latest Ford Focus arrived, but it’s facelift time already for the Focus and that can only mean one thing – an Aston Marin grill. Just as it has with all its new cars in the last year or two, Ford has bolted a new front end on the 2014 Focus with a new bumper, new lights and a grill that started life on an Aston Martin. The rest of the changes look to be minimal, with small changes to the rear lights and alloys about all the exterior has to offer.