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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Ferrari F70 Tub & FF Roof: Paris 2012

With no new cars at the 2012 Paris Motor Show, the Ferrari highlights are the carbon fibre tub for the F70 & panoramic roof for the Ferrari FF. As you would expect, the underpinnings for the new F70 aren’t going to be made from recycled RSJs, but will be crafted from state of the art carbon fibre. Ferrari are proclaiming the tub and chassis of the F70 is directly derived – and developed in conjunction with – Ferrari Scuderia F1 nous and expertise.

Mazda’s suitcase car is three-wheeled perfection

A lot of people complain about the fact that the future started years ago, and, yet, no one’s produced a viable flying car. That disappointment is misplaced. The real tragedy is that Mazda never mass produced the suitcase car.